What is on page SEO?
On-page SEO (also known as on-site SEO) is the practice of optimizing contents in a website (instead of links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) so that you can rank higher and earn much more relevant traffic from search engines. On-site SEO identifies optimizing both the content and HTML source code of a full page.
Both on-site and off-site SEO form two of the basics of Search Engine Optimization when trying to rank your website.
Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly and plainly understand what a page is about and whether it addresses their search query. Essentially, good on-site SEO helps se’s understand what a human would see (and what value they might get) if they visited a page, so that se’s can reliably serve up what human visitors would consider high-quality content in regards to a particular search query (keyword).
The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:
- Understand what a webpage is approximately;
- Identify that page as relevant to a search query or queries (i.e. a particular keyword or group of keywords);
- Find that page useful and worthy of ranking well on a search engine results page (SERP).