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If you’re reading this, it’s likely that you’ve already come up with an idea for your online business. However, if you’re still looking for inspiration, your first step should be to try looking for a need. Ask family, friends, peers, and forums whether there are any services, products or content that they’d want to have the ability to access on the internet, but haven’t been able to find. Similarly, you should think about your own experiences. Has there ever been a period where you’d searched for something online, but hadn’t come across a good enough result? Research and test the marketplace Before committing to investing time and money into your idea, you’ll need to know that it’s got the potential to reach your goals. To help refine your idea and understand its potential to do well, carry out the following market research techniques: